50+ Years of Outdoor Advertising Expertise
Helping Local Businesses Shine Since 1974
About Us
Mixed Media Group covers the Chicagoland Area, Eastern Iowa and Detroit. In Chicagoland we offer billboards in the far Northwest Suburbs including all major commuter roads with digital displays, our proprietary back-lighted billboards known as “AdLites”, and traditional static billboards.
In Eastern Iowa and Detroit we have traditional Interstate/Highway billboards. We pride ourselves on creating unique campaigns for local businesses to reach customers in their targeted markets.
Denny Orsinger
Denny is the owner of Mixed Media Group. In his 50+ years in the billboard business he has worked in markets all over the country. He has been involved in many different businesses as well.
Today, Denny devotes his time to growing every facet of his local advertising program for the Far Northwest Suburbs of Chicago, Eastern Iowa, and Detroit.
Denny is an “idea guy” and is an expert at creating hard hitting messages that will generate results for his customers. Don Draper’s got nothing on him!
Steve Weber
Steve has been with Mixed Media Group since 2001. He is involved in almost every aspect of the outdoor advertising business including Sales, Leasing, Charting, Graphic Design, Government Relations, and IT. As a nerd at heart, Steve loves the creativity afforded by Digital Billboards and enjoys crafting dynamic campaigns that utilize billboards to drive online traffic.
DENNIS (DENNY) ORSINGER’S HISTORY IN OUTDOOR INDUSTRY
I started my career in the outdoor advertising industry in March of 1974 with 3M National Advertising working out of the Salt Lake City branch and based in metro Denver Colorado. I was a Field Sales Representative and was at the top of the team most years earning many awards and honors leading into becoming a “Commander.” Eventually I was used to train salespeople in the field as well. I covered five states, increasing my territory to sometimes working two branches including the Minneapolis branch.
Towards the end of 1979 I founded Orsinger Outdoor Advertising building a third outdoor company in metro Denver. In 1982 I was approached to sell my company to Winston Network/TDI New York. I would help them grow in the outdoor business within the United States. I became the VP of New Business Development for western United States as well as helping with TDI’s needs wherever I could. (I developed and grew several other business types of businesses all from sources I had relationships from the outdoor business such as waterbeds, wholesale artwork distribution, Cache Creek Indian Bingo in northern California and a couple outdoor start up companies.) My entrepreneurial skills started to flourish.
California Outdoor in the L.A. area developed key 14’ x 48’ billboards in the metro area which eventually were sold to former Foster and Kleiser executives. Qui Outdoor in Bakersfield developed back lighted billboards like Orsinger’s back lighted displays eventually branded as “AdLites” with Mixed Media.
Mixed Media Group, Inc. is a Colorado corporation and was originated in 1996. The purpose was to develop back lighted displays in Chicagoland. Mixed Media developed static billboards as well. IOC Inc. was formed to develop and own permits and leases. Most of the locations were sold to Eller Outdoor that became Clear Channel Outdoor. These locations became poster billboards in McHenry County, IL, or key freeway/major artery 14×48 bulletins in Chicagoland or Detroit. IOC also developed key “Space Coast” billboard locations on Florida’s I-95 and sold to Republic Outdoor.
Mixed Media Group, Inc. developed into the only digital billboard network in the far Chicago Northwest Territory along with its back lighted billboard displays with 24/7 illumination making them leaders in their market at the lowest CPM. They also developed key 14×48 freeway locations in eastern Iowa with an AdLites in the middle in Iowa City’s CBD.
My experiences have led me to develop billboard locations coast to coast with a universal understanding of the outdoor business in governmental, leasing techniques, fabrication needs and requirements, sales, ideas/implementations to sales measurements.